Tuesday, May 5, 2009

Rom Machine





RENTING A ROM FOR 30 DAYS IS ESSENTIALAlmost all current ROM owners have first rented their ROM machines for a 30 day test period before buying it. Over 97% of people who rent a ROM for a 30 day test period become ROM owners.WE WILL DO OUR BEST TO HELP YOU WITH YOUR LEAP OF FAITHTo get to the point of renting a ROM for 30 days it takes a leap of faith. It is very difficult to believe in all those very controversial claims we make about the ROM. Most of it flies in the face of all conventional belief about exercise physiology. We will do our best to help you take that leap of faith to rent a ROM machine for 30 days. But most of the work to educate yourself and persuade yourself and answer your questions has to be done by you by researching all these pages. Most of the answers to your questions are here in the pages of this website and if you cannot find the answers to your questions CALL US. THE BIGGEST MARKETING PROBLEM IS "EXPERTS"Since 1990, the biggest marketing problem we have had is that almost all so called "exercise experts", who know nothing about our ROM machine and have never tried a 4 minute ROM workout, will happily declare that a 4 minute complete workout is absolutely impossible and that it flies in the face of everything they believe in and have learned. The same "experts" become immediate believers after only a single 4 minute ROM workout. Most people who become somewhat convinced about the possibility of a highly effective 4 minute workout will wish to obtain the opinion of an "expert" before they might take this leap of faith and the "experts" in turn immediately kill a sale for us and deprive the potential customer from purchasing the most efficient lifelong health improvement and health maintenance tool.VISITING A ROM OWNERBack in 1990, when we started making and selling the ROM machine in Southern California, many of the people who were interested in our ROM machine would ask whether they could visit owners of ROM machines to ask their opinion about it. We tried to persuade owners of ROM machines to be so kind to speak to these interested parties and maybe let them try their ROM machine. It was a very awkward process and dissatisfying for the ROM owners as well. ROM owners are very happy with the health and fitness results they receive from only 4 minutes of exercise per day. Maybe they acted too happy in their enthusiasm to help people overcome skepticism and appeared almost like it was a setup. Most of these ROM owners that were so kind to allow people to come try the ROM or just talking to them over the phone became very frustrated that only 20% or so of the people they tried to help actually wound up buying a ROM. So they felt that they let 80% of them down by not having been able to persuade those prospective ROM customers to invest in their own health by purchasing a ROM. For us as the manufacturers it was also a bit awkward to have to ask these ROM owners for favors all the time. It was like asking owners of Sealy Posturepedic Mattresses to let strangers come over to their home to talk about and try out their mattress. That is when we got the idea to allow people to rent a ROM for 30 days to try it out.RENTING A ROM FOR 30 DAYS TO TRY IT OUTTo get away from the awkward situation of people wanting to visit with or talk to existing ROM owners, we started an experiment renting ROM machines for a 30 day trial period. We started the rental option in 1991, at first only in Southern California to see how it would work. It worked so well that we expanded it in 1992 to all of California, Arizona and Nevada. That same year we expanded the rental option to all the contiguous 48 States and in 1994 we expanded again to all 50 US States and all of Canada. Over 97% of people who rent a ROM for 30 days buy it at the end of the 30 day trial rental period. The full rental deposit applies to the purchase price. We ship brand new, fresh off the assembly line, ROM machines
Endurance exercise for cardio-fitness
Resistance exercise for muscle strength
Stretching exercises for flexibilityThe ROM delivers all three of these in a single short 4 minute exercise routine that can be done by people of all ages and different levels of health and fitness, from the very weak to highly trained athletes. FIRST LEAP OF FAITHA 4 minute per day complete exercise flies in the face of all conventional wisdom. So it does take a leap of faith to take the first step of ordering our free video and literature. SOME DISCIPLINEAfter receiving our free video and literature, only 3 out of 10 people both view the video and read our literature. Those who fail to watch the video and read the literature are not very likely to purchase a ROM. It takes a small amount of discipline to both watch the video and thoroughly read the literature. SECOND LEAP OF FAITHAfter reading the literature and viewing our video, it takes another leap of faith to order a 30 day rental. The vast majority (97%) of those who rent a ROM for 30 days become ROM owners. The 30 day rental applies to the purchase price. RE-EVALUATING THE WORTH OF HEALTHThe ROM is very expensive in terms of money but it is very inexpensive in terms of time investment. The great expense in time required for conventional exercise programs keeps 92% of people from exercising. They slowly and gradually lose their health as a result of this lack of exercise. The short 4 minutes per day of ROM exercise is very manageable for the 92% of us who lack the time and discipline to do hours of exercise per week. We can not dictate to people how much their health is worth, that is a personal decision. We only know that illness is vastly more expensive than preventive health maintenance with the ROM.
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